What is the Victory Ray of Kings? Sacramento’s new winning tradition is taking the NBA by storm

If you’ve been scrolling through NBA Twitter for the past few weeks, chances are you’ve seen the phrase “light the beam” somewhere. If you’re wondering where it comes from or what it means, you’ve come to the right place.

The Sacramento Kings were one of the best stories in the NBA at the start of the 2022-23 season — a feel-good team that Everyone should be able to follow.

The Kings have been historically poor over the past decade and their 16-year playoff drought is currently the longest active streak in United States professional sports, failing to qualify for the postseason since 2005-06.

Sacramento didn’t go into this season with any high expectations — they had an over/under aggregate win of 33.5, the eighth lowest in the league — but the Kings have defied all projection models so far and possess the third-best record in the Western Conference.

Behind rising star De’Aaron Fox, all-star forward Domantas Sabonis, key offseason signings like Malik Monk and Kevin Huerter, and new head coach Mike Brown, the Kings have established themselves as one of the best offenses in the NBA.

They’re currently on a seven-game winning streak — the franchise’s longest streak since 2004 — and there seems to be a successful edifice of culture in Sacramento in the form of a purple ray that shoots skyward after wins.

Learn more about the Kings “Victory Ray” below.

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What is the Victory Ray of Kings?

The Kings introduced the idea of ​​the “victory ray” on September 16 — a purple beam of light that shoots skyward from the roof of the Golden 1 Center after every home or away win.

During the Kings’ seven-game winning streak, the phrase “light the beam” took on a life of its own.

Fans have started chanting “light the beam” after victories in the arena.

Players even got in on the fun with a huge “Kings Win!” Button after home wins to “light the beam” outside of the arena.

How does the Kings Victory Ray work?

According to Front Office Sports, the beam is powered by four lasers capable of producing 1,000 watts of RGB laser power, making it the “brightest full-color laser device in the world.”

The beam remains on until midnight PT after each Kings victory, and the franchise had to get approval from the Federal Aviation Administration to use it.

Where did the idea of ​​the kings victory ray come from?

Vivek Ranadive, Kings co-owner and chairman, wanted fans to have something to look forward to every time the Kings win a game to build the organization’s commitment and culture.

Ranadive’s friend David Kelley suggested the franchise needed something that would mark a Kings game as something that “is going to be unique, it’s going to be special, and you look forward to it”.

Team President of Business Operations John Rinehart was inspired by the Los Angeles Angels’ “victory halo” and gave passing fans something to see so they knew their team was victorious that day.

“We played with different ideas,” Randive told NBC Sports California. “Are we going to light the Capitol? Let’s light up [Tower Bridge]? What do we do? But we really wanted it to emanate from our building.

“It’s almost become like a glimmer of hope for everyone.”

The trio of ideas led to the “Victory Beam,” which was a huge hit not just with the Kings fan base, but with the entire NBA community.


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