To make the most of Black Friday, Better Business Bureau has tips

Shoppers walk through the City Creek Center in Salt Lake City on Wednesday, December 8, 2021.  The Better Bu...

Shoppers walk through the City Creek Center in Salt Lake City on Wednesday, December 8, 2021. The Better Business Bureau has given tips to those shoppers who are gambling to shop in person on Black Friday. Copyright: Shafkat Anowar, Deseret News.

SALT LAKE CITY – The day after Thanksgiving is now known as Black Friday. It is traditionally the busiest shopping day of the year.

According to the Better Business Bureau, retail experts expect above-average traffic. In addition, experts are forecasting a higher increase in spending on holiday-related items such as gifts and decorations.

Still, the BBB also says last year’s trend of shoppers staying at home and shopping online is likely to continue this year.

“Changes such as shipping delays, hiring difficulties and microchipping shortages are impacting how people will shop this year,” said Jane Rupp, BBB president and CEO, in a press release. “That makes it all the more important to ensure consumers are educated to make the best possible purchasing decisions.”

Black Friday tips

The BBB offers seven tips to keep in mind if you plan to shop in person on Black Friday.

  • Check out the best deals and sign up for email alerts: Oftentimes, companies will announce their best Black Friday deals and exclusive coupons to those customers who have signed up for their emails.
  • Read the fine print: Look out for companies that advertise high discount percentages. According to the BBB, an item can often be up to 70% cheaper. However, the original price might be inflated.
  • plan ahead: Make a list of the stores you plan to visit and the items you want in each store.
  • Read product and retailer reviews: According to the BBB, this is a good way to avoid scams. If a deal is too good to be true, it probably is.
  • Understand the return policy and warranty information: According to the BBB, it’s best to know a store’s return policy before making a purchase. Gift receipts are an ideal way for people to return or exchange the gift.
  • Don’t give in to the holiday pressure: Black Friday can lead to high shopping pressure. The BBB says it’s better to miss a deal than lose your money.
  • Include small, locally owned businesses in your purchases: In person visits can help boost local businesses that are unlikely to have a large online presence.

Click here for more online shopping tips. Click here for tips on avoiding holiday scams.

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