FOR IMMEDIATE RELEASE
TELEMUNDO AND PEACOCK DOMINATE THE STREAMING AUDIENCE OF THE FIFA WORLD CUP QATAR 2022™
Mexico vs. Poland is the most streamed World Cup game in US history, averaging 1.3 million viewers per minute
Tuesday is Peacock’s biggest weekday ever
Streaming accounted for an unprecedented 29% of total viewership during the first three days of the World Cup
peacock number 1 On the App Store every four days of the 2022 FIFA World Cup™
Mexico vs. Poland with an average of 4.6 million viewers, most watched game of the tournament in Spanish
DOHA, QATAR – November 24, 2022 – Telemundo and Peacock have continued to dominate the FIFA World Cup Qatar 2022™ streaming viewership since the tournament began on Sunday, setting daily World Cup streaming records and propelling Peacock to the top #1 in the App Store for free iOS apps from Sunday to Wednesday. It also ranked the Telemundo Deportes app in the top 5 for most of the week.
Yesterday’s game between Mexico and Poland delivered an average viewership (AMA) of 1.3 million viewers, making it the best most-streamed FIFA World Cup game in US history. The match also propelled Peacock to his powers biggest day of the week ever in total consumption. On Sunday, Ecuador v Qatar (832,000 viewers) set the record for the most-streamed Spanish-language game, beaten by USA v Wales (1.0 million) on Monday.
In total, Streaming accounted for 29% of Telemundo’s total viewership for the World Cup, an unprecedented figure for sports presented on both linear and streaming platforms. Telemundo averages 2.5 million viewers across all platforms over the first eight matches of the tournament – increased by 44% compared to 2018 (1.7 million) – with streaming accounting for 711,000 of those viewers, increased by 385% compared to 2018 (147,000).
The four games on Day 3 were highlighted by Mexico versus Poland, who started with the 0-0 draw at 11:00am ET averaging 4.6 million viewers, making it the most-watched game of the tournament in Spanish and better than so far 45 of 48 group stage games in 2018. Also on Tuesday, Argentina vs. Saudi Arabia (5am ET) averaged 1.0million viewers, Denmark vs. Tunisia (8am ET; 1.1million) and France-Australia (14 p.m. ET; 2.6 million).
The FIFA World Cup on Telemundo is already impacting the entire marketing funnel for NBCUniversal’s advertisers – surpassing the norms of ad attention, brand recall, news breakthrough, search engagement and purchase intent. With some of the highly-anticipated matches of the 2022 FIFA World Cup scheduled for this weekend, Spanish-speaking viewers are showing great anticipation for the Thanksgiving games and beyond. Telemundo and Peacock viewers are invested for the long term because they support more teams in the tournament: on average, each viewer supports 3.3 teams, +33% more than other viewers. And 3 in 4 Spanish speaking viewers plan to continue tuning in should their favorite team be eliminated, creating a more loyal and engaged audience for brands to reach throughout the tournament.
Sources: Viewership figures are based on data from Nielsen and Adobe Analytics.BPI, 2022 WC Sentiment Tracker (11/9-16/22), n=617
Coverage of the FIFA World Cup Qatar 2022™ on Telemundo and Peacock continues on Thursday with four matches:
|kick-off (ET)||Fit||announce team|
|5 am||Switzerland vs. Cameroon||Sammy Sadovnik, Natalia Astrain, Claudio Borghi|
|8 o’clock||Uruguay vs South Korea||Andrés Cantor, Manuel Sol, and Diego Forlan|
|11 clock||Portugal vs Ghana||Copan Alvarez, Eduardo Biscayart, Fernando Hierro|
|14 o’clock||Brazil vs. Serbia||Andrés Cantor, Manuel Sol, and Mauro Silva|
About NBC Universal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is the media industry leader in the production and distribution of Spanish language content for US Hispanics and viewers worldwide. The company serves U.S. Hispanics through its national broadcast network, cable network Universo, and digital platforms including the Telemundo app and streaming services like Peacock, among others. The Telemundo Network provides Spanish-language entertainment, news and sports content that reaches 95% of Hispanic television homes in the United States in 210 markets through 30 owned channels and 61 partner channels. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive Spanish-speaking home of the two most popular sporting events in the world, the FIFA World Cup and the Olympic Games, as well as the Premier League and the Mexican soccer team Chivas. Telemundo Global Studios is the leading producer of Spanish language content in the United States and includes Telemundo Television Studios, Telemundo Streaming Studios and Underground Producciones. Telemundo’s new content brand, Tplus, on Peacock features programming designed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.