Small Business Saturday is coming to Midland on November 26th

As many Midland residents prepare to shop for the biggest and best deals in town and online this week, some local businesses are reminding shoppers to support small businesses too.

After Black Friday, local Midland retailers will be in the spotlight with Small Business Saturday on November 23rd. This day is an important day for many Midland retailers who receive plenty of income and support from the local community.

Small Business Saturday was created by American Express in 2010 to encourage local shopping during the holiday season. They also set up neighborhood champions to create events to draw people to the area for shopping day.

Julia Kepler helps promote Downtown Midland. Kepler, Joyful Tantrum and Serendipity Roads in Downtown Midland and Joyful Tantrum Recess at 4000 Jefferson Ave. said their downtown businesses will have a hot chocolate bar and a chance to win gift cards to other small downtown businesses. She’s also giving away 25 free bags of items from other local stores.

She said this day is huge for local retailers and their profits.

“Small Business Saturday is our biggest shopping day of the year,” said Kepler.

It’s not just downtown businesses that participate in Small Business Saturday.

Annmarie Thornton, co-owner of Botanica Modern Market at Ashman Plaza, said Botanica is a gift shop that offers live plants and pots, clothing, puzzles, self-care items, and jewelry and knick-knacks made in Michigan. Your store will offer scratch card deals during Small Business Saturday, in which various discounts and offers are hidden.

Tony Stamas, President and CEO of the Midland Business Alliance, said that shopping local not only boosts Midland’s economy, but also supports friends and neighbors.

“We want to remind everyone of the importance of shopping locally this holiday season,” Stamas said. “We have many local shops offering everything you need from creative, one-of-a-kind gifts to gift cards for services and your favorite restaurants.”

Kepler shared the same feeling.

“It’s the small businesses that donate to charitable giveaways and help with their fundraisers. Small companies that do that,” Kepler said. “We sponsor t-ball and hockey teams. We hire local people and give back to the local economy.”

The MBA’s Facebook page will run the Holiday Shop Local Midland Holiday Promotion, with discounts and coupons offering savings at 16 local businesses.


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