Streaming viewership plays a big part in Telemundo’s World Cup audience. Plus: Ben Simmons‘Return to Philadelphia didn’t move the needle much, college basketball for both men and women held up okay versus the NFL and more.
Streaming accounts for nearly 30 percent of Telemundo’s World Cup audience
As of Tuesday, Telemundo is averaging 2.5 million viewers for its World Cup coverage, a figure that includes additional streaming viewership not tracked by Nielsen – an average of 711,000 viewers on Peacock and the Telemundo Deportes app. Total audience is up 44% from 2018 (1.7M) and streaming audience is up 385% (from 147,000).
Streaming accounts for 29% of Telemundo’s coverage, which parent company NBC says is an “unprecedented” number for a sporting event that’s offered on both linear and streaming platforms.
Tuesday’s FIFA World Cup match between Mexico and Poland averaged 4.6 million viewers on Telemundo and Peacock (including additional streaming data not tracked by Nielsen), fewer than El Tri’s first game of 2018 against Germany (7, 12 million linearly alone) and his first game in 2014 on Univision (5.01 million). Comparable English-language figures on FOX were not immediately available.
Viewership included an average streaming audience of 1.3 million, the largest ever for a World Cup game.
Simmons’ return to Philadelphia doesn’t draw much attention
Despite the return of Nets G. Ben Simmons to Philadelphia, Tuesday’s NBA regular-season game averaged a .85 rating and drew 1.48 million viewers on TNT — double digits fewer than Lakers-Knicks (excludingLebron James) last year (1.0, ~1.7M).
The Lakers-Suns Nightcap averaged 1.47 million viewers, up 9% from Nuggets-Blazers a year ago (~1.4 million).
In another move, ESPN averaged 0.8 and 1.47m for Knicks-Warriors last Friday night — versus Mavericks-Suns last year (0.8, ~1.4m). The lead-in Bucks-Sixers had .8 and 1.34m, down double digits from last year’s Lakers-Celtics game (1.0, ~1.7m).
Kentucky-Gonzaga men, SC-Stanford women, not bad on NFL Sunday
Although it aired opposite the NFL, last Sunday’s Kentucky-Gonzaga men’s college basketball game garnered an average rating of 0.7 and 1.36 million viewers on ESPN — ranking fourth behind the two so far this season Champions Classic games (Kentucky-Michigan State: 1.2, 2.03M; Duke-Kansas: 0.9, 1.56M) and the Armed Forces Classic (Gonzaga-Michigan State: 0.8, 1 .48 million).
In the workweek, Tuesday’s semifinals of the Creighton-Arkansas Maui Invitational averaged 1.16 million on ESPN — ranking fifth for the season so far.
On the women’s side, South Carolina-Stanford notched a .43 and 727,000 on ABC Sunday afternoon — it ranked second among all college basketball games this past weekend and performed the men’s head-to-head game between Illinois and Virginia ESPN (0.22, 412,000).
Plus: Gray Cup, LPGA, “Undisputed”
Last Sunday’s CFL Gray Cup averaged 158,000 viewers on ESPN2, up from last year’s audience of 129,000 and a four-year high, according to the CFL News Hub. … Coverage of the final round of the LPGA Tour Championship at the end of the season achieved an average rating of 0.28 and 411,000 viewers on NBC over the weekend, an increase from last year (0.27, ~384,000). … A World Cup heat on Monday brought FS1 talk show Undisputed to its biggest audience ever (499,000), though it still trailed rival ESPN talk show First Take (604,000).
(Nielsen estimates by Telemundo PR, Programming Insider 11.23, ShowBuzz Daily 11.22)