NEWTON GENZ: Armani Russ entered the business world at a young age

Armani Russ doesn’t let his youth deter him from learning and experiencing a little of everything in the business world.

Russ entered the vending machine business while still a student at Alcovy High School, where he graduated last May.

Now 18, Russ owns vending machines, a rental company called Turo, and is a co-owner of Pretty Me Royalty Events, LLC. This is a complement to the networking seminars called EccentricFutureMillionare.

Russ wants people his age and younger to take something away from his journey.

“It’s important that we understand that just because we’re young, we don’t have to wait. Act now,” Russ said.

By operating and owning so many different companies, Russ has highlighted all the things he has learned along the way. But there is one major lesson that stands out above the rest.

“Money isn’t everything,” Russ said. “We do these deals for the money, but it means more to me to create opportunities. And I can show my little brother that there are better things in life than just making money.”

Russ’ goal with the various seminars he hosts is to pass this knowledge on to people like him who aspire to one day own and run their own business.

“I also learned the importance of spreading financial literacy,” Russ said. “A lot of people don’t understand finance. That’s why I do these seminars. It just shows people the different ways to run a business.”

As exciting as this is for Russ, he mentioned that his journey isn’t even the best thing about what he does.

The best thing for him was the people he met through networking. Furthermore, Russ credits these people with helping him succeed.”

“The connections and networking is the best thing about exploring the different companies,” he said. “I do a lot of posts where I say, ‘It’s not always about what you know, it’s about who you know. Because people can put you in the right positions to be successful. I’m 18 and haven’t graduated from college yet. But I was set up and put into these positions where I can actually be successful at a young age.”

Hosting the seminars is just a way of giving back, Russ said, and being a person who helps others in their journey.

Russ’s biggest motivation, however, was to give back to his hometown here in Newton County.

“[Covington is] my hometown,” Russ said with a smile on his face. “No matter where I go, this is my home. I move a lot, but I always come home. And if I can help someone else succeed, then I’ve done my job.”


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