Innovation and mass participation in the spotlight at the World Athletics Global Running Conference | PRESS RELEASE

Setting the stage for the “next normal” in running and mass sporting events will be the focus of the second World Athletics Global Running Conference, taking place December 1-3 at the Royal Paragon Hall in Bangkok, Thailand.

More than 50 industry leaders and experts will speak at the three-day event, which is expected to draw 350 participants, including delegates representing around 50 World Athletics Label races.

The conference comes ahead of one of those races – the Amazing Thailand Marathon Bangkok – and follows the inaugural World Mountain and Trail Running Championships held in Chiang Mai earlier this month.

Trail running will be one of the themes of the conference as the results of the most comprehensive report on trail running participation ever produced will be presented. Prepared by in partnership with World Athletics, the report covers trail running race participation from 1984 to 2022 and includes 15.6 million race results from 116,947 races in 127 countries.

With presentations, panel discussions and interviews “The Next Normal. Reinventing the World of Running and Mass Participation” will also cover topics such as:

• The social impact of running events
• Trends in active sports tourism
• Creating racetrack themed narratives
• Walk-friendly policies and their impact on public health outcomes
• The social and governance dimension of sustainability
• Understand how to unlock more value from ongoing events for attendees and partners
• The 360 ​​degree participant experience
• Operational challenges in a post-Covid world

Chris Robb, Founder and CEO of Mass Participation World, will deliver the opening remarks on Thursday 1st December while Jakob Larsen, Director of Competitions and Events at World Athletics, will open the conference on Saturday 3rd December with some closing remarks will complete.

“We look forward to welcoming old and new friends from the running world to one of the fastest growing markets for the sport,” said Alessio Punzi, director of running and mass participation at World Athletics.

“As usual, attending the conference will offer great networking opportunities, but I am once again particularly excited about the program we have put together.”

There will be more than 50 industry leaders, researchers, marketers and technical experts inside and outside of running, all willing to share their knowledge for the advancement of the sport.

Punzi said he was also grateful to be working with the Mass Participation World Conference as an opportunity to broaden horizons and expand networks.

Interested parties can attend the World Athletics Global Running Conference in Bangkok Register online. Road race organizers interested in participating can get in touch [email protected] to inquire about free packages.

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Complete conference program


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