Doha, Qatar—Telemundo Deportes reports that its Spanish language coverage of the first two days of the FIFA World Cup Qatar 2022 is producing a larger audience than 2018 and is driving users to the Peacock streaming platforms.
Spanish-language coverage reached an average of 2.6 million viewers for four matches across digital streaming platforms Telemundo, Peacock and Telemundo, a jump of 72% compared to the first four matches over two days of the 2018 tournament, which lasted in Russia in Summer.
Telemundo is the exclusive owner of the Spanish language media rights to the FIFA World Cup Qatar 2022 in the United States
The four-game TAD in front of 2.6 million viewers includes Sunday’s opener with hosts Qatar versus Ecuador and three games on Monday – England versus Iran, Senegal versus Netherlands and USA versus Wales. The first four games of the 2018 tournament averaged a TAD of 1.5 million viewers, Telemundo said.
USA vs. Wales, which kicked off at 2:00 p.m. ET Monday, averaged 3.4 million viewers, topping 42 of 48 group stage games in 2018, four of which included Mexico and Brazil. Monday’s three games had an average TAD of 2.1 million, an increase of 41% over the comparable three games of June 15, 2018 (1.5 million TAD).
This year’s World Cup is being held in autumn for the first time to help compensate for the extreme summer heat in Qatar.
On the Peacock and Telemundo digital streaming platforms, USA vs Wales garnered an Average Minute Audience (AMA) of 1.0 million viewers, making it the most-streamed World Cup game in Spanish-language history and Sunday’s opening match Qatar vs Ecuador surpassed , which averaged 832,000 viewers. In the first four games, streaming accounts for 27% of total viewership.
In addition, the FIFA World Cup continued to push Peacock to the top spot among free iOS apps on the App Store on Sunday, Monday and Tuesday.
During the USA vs. Wales broadcast window (1:30-4:15 p.m. ET), Telemundo was #1 overall in Miami and #1 on the Spanish-language network in New York, Los Angeles, Houston, Dallas, Chicago, Phoenix ( #2 overall), San Francisco, Orlando, Sacramento, Tampa, Philadelphia, Washington, DC, Denver, Boston, and Atlanta.
England vs. Iran, which started at 8:00am ET, averaged a TAD of 1.2 million viewers and Senegal vs. Netherlands (started at 11:00am ET) averaged 1.9 million viewers. Monday’s viewership continued Telemundo and Peacock’s strong momentum from Sunday, as the match between hosts Qatar and Ecuador averaged a TAD of 4.1 million viewers across Telemundo, Peacock and Telemundo Deportes digital platforms, an increase of 164% compared to the opening match in 2018.
Telemundo also reported that the World Championship on Telemundo delivers a 17% higher linear ad completion rate than iSpot.tv’s competitive norms. Telemundo also drives recall for advertisers among Hispanic audiences, with creatives that deliver 30% higher brand recall and 40% higher message recall. This strong attention and breakthrough is driving viewers to take immediate action as they seek more information about Telemundo World Cup advertisers with a 29% higher search retention rate, Telemundo said.